He may be blissfully in love with his girlfriend Selena Gomez.
But Justin Bieber is seen flirting furiously with Nicki Minaj in his brand new music video, Beauty And A Beat.
The 18-year-old singer wrote and directed the under five minute video, in which he does a duet with the rapper.
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Dressed in a pink strapless dress with strategically placed pom poms on her chest, Nicki flutters her eyelashes and twirls her hair as the teenage singing sensation gyrates up to her.
All the while, she sings in a suggestive tone: ‘Justin.. Bieber, you know Imma hit ’em with the ether. Buns out, weiner, but I gotta keep an eye out for Selena.’
Justin’s new video is filmed in a huge water park.
Also surrounded by girls wearing skimpy bikinis, the 18-year-old appears as through he is filming the video himself with a hand-held camera.
Dance sequences see him theatrically kicking up water as he does his signature moves alongside a huge clique of professional dancers.
The pint-sized star then jumps into the pool where he is surrounded by synchronised swimmers, one who strokes his hair, and another who strokes his chest.
At the beginning of the video Bieber, who wrote and directed the video clip, is seen larking about with friends, in what is made to look like fly on the wall footage.
‘In October of 2012 three hours of personal footage was stolen from musician Justin Bieber,’ writing says across the screen before the sequence. ‘The following footage was illegally uploaded by an anonymous blogger.’
What Bieber seems to be referring to is the elaborate publicity stunt which he used to promote the video.
The stunt all started on Wednesday when Bieber took to Twitter on Wednesday to complain that his laptop and camera, which contained personal footage, had been stolen.
The singer appeared distraught tweeting: ‘sucks when u take personal footage and people dont respect your privacy.’
But it appears that the teenager star was up to some sneaky tricks.
For the alleged burglary has now been revealed as an elaborate publicity stunt orchestrated by the teen to promote his new music video.
In the meantime, Bieber has since managed to spark rumours of a sex tape and a scandal was caused when a naked photo (which wasn’t of the singing sensation) was leaked.
Bieber’s intricate hoax was made even more believable when a mysterious user with no avatar called @gexwy popped up on his Twitter feed.
The user claimed that he had footage of the pint-sized star, alluding that he was the one that stole Bieber’s electronic goods.
‘good job with the password protected @justinbieber,’ @gexwy tweeted on Wednesday. ‘weak … @justinbieber notice us and answer your dms or we are going to put the other videos from the camera out!’
After sharing some G-rated clips of Bieber, including footage of the star partying with friends, @gexwy threatened him further by hinting that he had something that the world would want to see
‘@justinbieber i got your stupid dms. i dont think so. gonna show the world. TOMORROW! … u’ve been warned. should of listened @justinbieber,’ he wrote.
Bieber in turn didn’t seemed fazed, tweeting back: ‘@gexwy no matter what you have and what you post tomorrow i know my fans wont leave me. screw it. #toostrong.’
Then on Friday, Bieber cryptically posted several tweets with the word ‘noon’ along with links to various different media reports which were written about the secret footage.
The move was seen by many as somewhat of a hint that some kind of scandalous material was about to be released of the star.
But it seems that Bieber had the last laugh, as his most recent Tweet on Friday finally revealed that the entire thing was a hoax.
‘Since i was 14 i have had a lot of things said about me, from dying, to taking hormones, to dying again, to stuff about my family… to saying i had a baby with a woman i never even met,’ he wrote.
‘nude pics, drugs, my family, my character…but today…today i get to be in on it…’
Along with the tweet he posted a full link to his new video, one of the songs off Believe featuring Minaj.